Conversion-Focused Landing Pages
for Meta & Google Ads
- Increase Your Conversion Rates
- Turn ad clicks into real enquiries
- Remove friction that’s costing you leads
If you’re paying for traffic but not getting enquiries, your landing page is the problem, not your ads.
5.0 from 15 reviews
Why Work With Me
I’m Mat, a freelance website designer focused on conversion, not aesthetics alone.
I work with NZ businesses who rely on their websites to generate enquiries, not just look good. Everything I build is informed by real user behaviour, paid traffic patterns, and practical conversion principles.
5.0 from 15 reviews
Who This Is For
This service is designed for businesses who
- Are running Meta or Google Ads
- Are sending traffic to their homepage or a generic service page
- Are getting clicks, but not enough enquiries
- Want a page built specifically for one offer
Problems I See With Most Landing Pages
The page doesn’t match the ad
The headline, offer, or tone doesn’t continue the promise made in the ad. This disconnect instantly kills trust and causes people to bounce within seconds.
Too much information, not enough direction
Long explanations, multiple sections, and no clear flow. Visitors don’t need everything, they need the right information in the right order.
Weak or confusing calls to action
CTAs are vague, buried, or ask for too much too soon. If it’s not obvious what happens next, people won’t take the next step.
No trust built before asking for action
No proof, no reassurance, no reason to believe you’re the right choice, especially for cold traffic.
How the Process Works
No lock-ins. No agency layers. You deal directly with me.
1. Landing Page & Ads Review
I review your current ads, landing page, or funnel and look specifically at where conversions are leaking. These could be Messaging gaps, weak CTAs, layout issues, or trust blockers.
2. Strategy Alignment
We align on the offer, audience, and conversion goal before anything is built.
This step ensures the page matches the intent of your traffic, the promise in your ads, and what your ideal customer actually needs to see before taking action.
3. Build & Launch
Your landing page is designed and built with conversion-first structure.
Before launch, everything is tested across devices to make sure the page is fast, clear, and friction-free.
EXCELLENT Based on 15 reviews Posted on Alice LindsayTrustindex verifies that the original source of the review is Google. I contracted Mat to build a website for me for my small business. To be honest I'd been putting off making the website as it seemed so complicated and time consuming. A friend recommended Mat and I was so glad she did. He made the whole process simple and easy. I gave him the info and he built exactly what I needed. He even made me videos with step by step information on how to use it most effectively. He is a real asset and I would highly recommend his work.Posted on Ekaterina NepomniashchaiaTrustindex verifies that the original source of the review is Google. I’m happy with the website Mathew, created for my home staging business! He really understood what I was looking for and designed something that’s modern and easy to use.Posted on David BoultonTrustindex verifies that the original source of the review is Google. A pleasure to work with, and awesome innovation!Posted on B KTrustindex verifies that the original source of the review is Google. Mat is a WordPress guru. Quickly grasped what I wanted to achieve and quickly built a copy of what was in my head. He's honest, a nice guy and if you want to build a good website, he's your man.Posted on Nick MorrisonTrustindex verifies that the original source of the review is Google. Matthew was a great help for us anytime we needed some expert advice or help to update our website.Posted on James StuartTrustindex verifies that the original source of the review is Google. Mat put together a one page website for me and has been helping with marketing.Posted on Vlad ZorzoliuTrustindex verifies that the original source of the review is Google. Fantastic Service! Ordered logo design as well as business cards. Mathew listened to my needs and put out a very high quality product in a timely manner! Strongly recommend for any of your design needs. Thanks Mathew!Posted on Tino MutisiTrustindex verifies that the original source of the review is Google. Awesome web creator & made things for me so effortlessly and easyPosted on SPARTAFIT Bootcamp, Boxing, Personal TrainingTrustindex verifies that the original source of the review is Google. Mathew gave some useful resources and wrote up a website report for my Shopify websitePosted on Andrew MathesonTrustindex verifies that the original source of the review is Google. Mat provides great website and promotional services. He migrated our website to a new host and revamped its design, and has done some good graphic design for a printed brochure. He understands that as a not-for-profit organisation we have different needs and drivers from a commercial client.
Frequently Asked Questions
What do I get with the website audit?
You’ll receive a clear breakdown of how your website is performing, with practical recommendations around speed, SEO, and conversions. The focus is on actionable fixes you can actually implement, not vague theory
Is this useful if I’m already working with an agency?
Yes. If an agency is running your ads, they’re usually focused on traffic, targeting, and budgets. Not what happens once someone lands on your website. This audit looks specifically at your site’s speed, SEO fundamentals, and conversion issues to identify what may be stopping visitors from turning into enquiries.
Is this audit free?
Yes — this is a no-obligation audit. There’s no requirement to work with me afterward.
How long does the audit take?
Most audits are completed within 1-2 business days, depending on the size and complexity of the site.
Do you work with NZ businesses only?
I primarily work with New Zealand businesses, but the audit applies to any website targeting leads or online sales.
Will you fix the issues you find?
The audit itself is a review and recommendation. If you’d like help implementing the fixes, we can discuss that separately.
Running Ads but Not Seeing Results?
If your ads are getting clicks but not enquiries, a conversion-focused landing page can change that fast.
When your landing page is built for paid traffic, you’ll start to see:
- More enquiries from the same ad spend
- Clearer, higher-intent leads
- Fewer wasted clicks and drop-offs
- A page that supports your ads instead of fighting them
Get in touch about Your landing page
Whether you already know you need a new landing page built, or you’re unsure what’s holding your current page back.